About — 더크림유니언 (The creamunion corp.) · CREAM × AI UNION · Since 2004
About
CREAM × AI UNION
The creamunion · AI Creative Tech · Since 2004
We can become anything.
It's not about technology, it's about imagination.
The future you imagine becomes fully real.
We help our clients create the future.
Since 2004, cream has been the creative partner designing the digital experiences where brands and users meet. Websites, platforms, campaigns, content, operations. Now we connect the CREAM ORCHESTRATION SYSTEM on top of that experience.
142+
CLIENTS · Global & Domestic Brands
105+
AWARDS · 83 International · 22 Domestic
154
TEAM · 9 Specialist Groups
2004
SINCE · Founded as The creamunion
UX · CX Consult · CX Maintenance · IX · DX · HR · FA · GA
Any work, end to end.
Brand Experience
We design brand experience.
UX/UI
We structure the digital experiences users meet.
Campaign
We craft brand moments people remember.
Content
We extend brand messages across every channel.
Operation
We keep digital channels running and evolving.
AI Transformation
We connect AI into work and production flow.
History
2026
cream 4.0 declared — evolving into an AI Native organization
Official site renewal · CREAM ORCHESTRATION SYSTEM (COS)
2026
Seoul Metropolitan Government SME Work-Life Balance Point System Certified Company (Entry Type)
2025
ICT Awards
Hanwha Power Systems Official Renewal / Enterprise / Platinum Prize / Hancom Official Renewal / IT Solutions / Gold Prize
Selected as Excellent SME by the Ministry of SMEs and Startups
Selected as an Excellent Company for Work-Life Balance
2024
A.N.D Awards
Chunjae Education Textbook Showroom / Digital Media & Services — Education / Grand Prix / HANCOM AI Microsite / Digital Media & Services — Digital Content / Grand Prix / Lotte Future Strategy Institute / Digital Media & Services — Major Company / Winner
ICT Awards
KB Securities M-able Wide launching campaign / Digital Content & Marketing / Grand Prix / ALICE INSURANCE / App & Website Quality / Grand Prize / HANCOM AI Microsite / Digital Service Innovation / Grand Prize
Family-Friendly Company certified by the Ministry of Gender Equality and Family
Selected as a ‘Strong SME’ by the Ministry of Employment and Labor
2023
A.N.D Awards
The creamunion Official / Digital Media & Services — SME & Specialty / Grand Prix
Selected for the Ministry of Employment and Labor’s Work–Life Balance Campaign
2022
Moved into Cream Building, 18 Dosan-daero 12-gil, Gangnam-gu
2021
A.N.D Awards
KB Securities M-able mini / Digital Media & Services — Securities, Insurance & Credit Cards / Winner / Hanwha Galleria Right! Galleria, Right! Earth project / Digital AD & Campaigns — Social Responsibility / Winner / Tirepick ‘That’s Your Tire’ campaign / Digital AD & Campaigns — Specialty Mall / Grand Prix
2020
A.N.D Awards
KB Asset Management website renewal / Digital Media & Services — Securities, Insurance & Credit Cards / Grand Prix / Hana Financial Group Hana Members Instagram / Digital AD & Campaigns — Social Media Service / Grand Prix / KB Securities overseas-stock campaign / Digital AD & Campaigns — Securities, Insurance & Credit Cards / Winner
New York Festivals Advertising Awards
Digital mobile / Finalist
CJ ENM
O Shopping / Excellent Partner Achievement Award
CJ Mall annual design operations
Office relocated to Nonhyeon, Gangnam-gu
2019
A.N.D Awards
Flame Project / Digital Media & Services — Social Responsibility / Winner / Mom's Care ‘HugToy’ / Digital AD & Campaigns — Financial Services / Grand Prix / Run For Dream campaign / Digital AD & Campaigns — Banking, Capital / Grand Prix / ‘Right! Galleria’ campaign — Right Sign project / Digital AD & Campaigns — Social Responsibility / Grand Prix, Minister Prix
2018
A.N.D Awards
Hanwha Chemical / Digital Media & Services — Major Company / Grand Prix / Hdac Technology / Digital Media & Services — FinTech / Grand Prix / Hanwha DREAMPLUS / Digital Media & Services — Educational Services / Grand Prix / EYE PLAY THE BASEBALL (Client: LG U+) / Digital AD & Campaigns — IT Devices / Grand Prix
iF Design Awards / Public Service Advertising + Campaigns
Winner / Gender Equality Index Chocolate / The creamunion / Executive Producers
Reddot Award / Communication
Winner / The creamunion Official Website / The creamunion / Executive Producers
2017
A.N.D Awards
Hanwha General Insurance website renewal / Digital Media & Services — Major Company / Grand Prix / Surprise Concert (Client: KB Securities) / Digital AD & Campaigns — Company / Winner / Gender Equality Chocolate (Client: Korea Institute for Gender Equality Promotion and Education) / Digital AD & Campaigns — Charitable Organizations Non-Profit / Winner
Lisbon Int’l Advertising Festival / Design
Finalist / Gender Equality Index Chocolate / The creamunion / Executive Producers
London Int’l Awards / Brand Design
Finalist / Gender Equality Index Chocolate / The creamunion / Executive Producers
AD Stars Busan Int’l Advertising Festival / Design + Media + Direct
Crystal + Finalist / Gender Equality Index Chocolate / The creamunion / Executive Producers
2016
A.N.D Awards
Hanwha Aquaplanet 63 / Digital Media — Tourism and Leisure Service / Winner / Hyundai Securities able robo advisor / Digital Media — Stock Service / Grand Prix / Hyundai Securities ‘olla~ Confident 100 Years Campaign’ / Digital AD — Stock Service / Grand Prix
Facebook Awards / Asia Pacific
Winner / AIA Life ‘Mother’s First Song’ / The creamunion / Executive Producers
PIAF Prague Int’l Advertising Festival / Creative use of technologies
Bronze / AIA Life ‘Mother’s First Song’ / The creamunion / Executive Producers
Webby Awards / Integrated Campaigns
Webby Winner / AIA Life ‘Mother’s First Song’ / The creamunion / Executive Producers
Seoul Video Advertising Festival TVCF Awards
AIA Life brand campaign ‘Mother’s First Song’ / Bronze
2015
A.N.D Awards
Hyundai Securities ‘2015 able olla, Get Rich Campaign’ / Digital Media — Digital Contents / Grand Prix / Mirae Asset Securities corporate site / Digital Media — Stock Service / Winner / AIA Life × Superstar K7 ‘Mother’s First Song’ campaign / Digital Media — Events / Winner / Hyundai Securities able Advisor ‘Stories from the Heart’ / Digital AD — Financial Service and Banking / Winner / AIA Life social media operations, Hyundai Securities social media operations / Digital AD — Social Media / Winner / Hyundai Securities able ‘Rap Battle: Three Tax-saving Meals’ / Digital AD — Stock Service / Grand Prix
Venture Business certification renewed [No. 20150104601]
Software business registration renewed (KASI) [B15-104295]
2014
A.N.D Awards
AIA Life / Website — Finance & Insurance / Winner / Hyundai Securities campaign ‘2014 able New Finance Campaign’ / Website — Public service websites / Grand Prix / Hyundai Securities campaign ‘2014 able New Finance Campaign’ / Mobile web — Corporate & Public mobile sites / Grand Prix / Hyundai Motor Digital Content ‘Modern Premium’ / Digital film — Illustration & Animation / Grand Prix / AIA Life / Digital film — Commercial film / Winner
Web Award Korea
AIA Life campaign ‘I-Pro Recruiting’ Winner / Website
INNO-BIZ certification renewed (Technology Innovation SME) [No. 8013 - 1119]
2013
Web Award Korea
Kia Motors ‘All New SOUL’ [Grand Prix / Website] + 3 other categories
A.N.D Awards
Chunjae Education ‘Integrated Website Renewal’ / Website / Winner / Donghwa Group ‘Integrated Website Renewal’ / Website / Winner / Kia Motors ‘All New SOUL’ / Digital AD / Grand Prix
In-house R&D Institute established [No. 2013113323]
2012
A.N.D Awards
Hyundai Securities ‘50th Anniversary olla Hope Campaign’ / Digital AD / Grand Prix + 2 other categories
Web Award Korea
Grand Prix / Website
Facebook Awards
Finalist / Hyundai Motors “Timeline Design” / The creamunion / Executive Producers
Office relocated to 131 Sopa-ro, Jung-gu, Seoul
2010
Samsung Group ‘Samsung-In Award’
Cheil Worldwide ‘In-house community i-PUB’ Grand Prix / Website
Korea Advertising Awards
KT Internet Phone ‘Radio Star’ Bronze / Campaign
Web Award Korea — 4 categories
Grand Prix / Website
2009
Office relocated to 239-6, Nonhyeon-dong, Gangnam-gu, Seoul
Venture Business certification [No. 20090103994]
2008
Consumer-Selected Advertising Awards
Dongsuh Foods Maxim online campaign ‘Well-being 1/2 Calorie’ Final / Campaign
Korea Public Service Advertising Awards
Shinhan Card campaign ‘Shinhan LOVE Card — Love Lock’ Final / Campaign
Korea Advertising Awards
Dongsuh Foods Maxim online campaign ‘Well-being 1/2 Calorie’ Final / Internet / Shinhan Card campaign ‘Shinhan LOVE Card — Love Lock’ Final / Internet
INNO-BIZ certification (Technology Innovation SME) [No. 8013 - 1119]
2007
Capital increased by KRW 100M (total KRW 200M)
2006
Office relocated to 625, Yeoksam-dong, Gangnam-gu, Seoul
2005
Clio Awards / Internet Advertising
Shortlist / SK TELECOM MOBILE MUSEUM / Astrum Creative Group / Project Manager
New York Festivals / Design, Print & Outdoor Advertising
Finalist / SK TELECOM MOBILE MUSEUM / Astrum Creative Group / Project Manager
Webby Awards / Telecommunications
People’s Voice / SK TELECOM MOBILE MUSEUM / Astrum Creative Group / Project Manager
Webby Awards / Best Use of Animation or Motion Graphics
Webby Winner + People’s Voice / SK TELECOM MOBILE MUSEUM / Astrum Creative Group / Project Manager
2004
London Int’l Awards / Interactive Media
Finalist / SAMSUNG Athens Olympics ‘Share the Experience’ / Astrum Creative Group / Project Manager
The creamunion Inc. founded.
Frequently asked questions.
What is cream 4.0?
The stage where The creamunion evolves from a digital creative agency into an AI Native organization. cream 1.0–3.0 was the digital creative era (2004–2025); cream 4.0 is when the organization itself operates fused with AI.
What does AI Creative mean here?
Not using AI merely as a tool — combining AI with the organization's operating system, production methods, and customer experience to build brands and digital products. The creamunion unifies BX, UX, content, and operations on top of AX systems.
What is AX Lab?
The creamunion's research group that turns AI transformation into operable systems. Six domains (Generative AI, Agentic AI, Edge AI, Spatial AI, AI Systems, Frontier Computing), four R&D axes, and one multimodal AI research group (AI Directors) build scenarios together.
When was The creamunion founded?
Founded in 2004 as a digital creative agency. With 142+ clients, 105+ awards, and 154 people across 8 specialist groups, the company is now evolving into cream 4.0.