cream

cream 4.0 — The creamunion · CREAM × AI UNION

cream 4.0 — Featured Billboard

  • 우리은행 Open API EUM

  • cream 4.0 Identity (CREAM × AI UNION)

    Now, uniting with AI.

    CREAM × AI UNION

    The creamunion's digital creative evolves into an AI Native organization.

  • CRAX

  • cream 4.0 State (EVOLUTION)

    How we change

    EVOLUTION

    Digital creative assets built since 2004 — now the foundation of an AI Native organization.

  • HANCOM Store Renewal

  • 6개 도메인, 하나의 시스템.

    AI를 운영 가능한 시스템으로

    6개 도메인, 하나의 시스템.

    AI Systems · Generative AI · Edge AI · 공간 인텔리전스 · 확장현실 · Frontier Computing

  • Right 갤러리아(Sign) 캠페인

  • AIA 엄마의 첫 번째 노래

Manifesto

We've always been a UNION.

Now, we unite with AI.

cream 4.0 goes beyond using AI as a tool — it redesigns the very structure of organization and work as AI-native. The spirit of UNION embedded in 'The creamunion' from the very beginning — people uniting to create something larger — now evolves into a new form of union that includes AI.

We've always been a UNION. Now, we unite with AI.

AX Lab · 6 Domains, One System

AI as an operable
system.

MOVE TO AI

Six domains, one connected system. Not researched separately.

Combinations

When the six meet, new possibilities emerge.

Autonomous Driving

combo

Edge AI + Spatial + AI Systems

Real-time on-device decisions, precise spatial understanding, self-coordinating systems.

Metaverse Content

combo

Generative AI + XR + Edge AI

Generated scenes layered onto reality, reacting instantly on the device.

Smart City

combo

Spatial + AI Systems + Frontier

City-scale data, autonomously operated on next-gen infrastructure.

AI Assistant

combo

AI Systems + Generative AI + Edge AI

Decides on its own, generates content, responds instantly on the device.

AX Lab in detail →

CRAX is where cream researches AI transformation.

We explore how AI reshapes people, services, and future platforms — and design the structures that turn this change into actual usable services.

Through research and experimental projects, we find new possibilities for AI-driven experiences and digital transformation.

CRAX designs the core structures AI needs to operate.

These structures define how AI connects with users, services, and future platforms.

Future R&D

We can become anything.

It's not about technology, but about imagination.

The future you imagine becomes perfectly real.

We help our clients create the future.

cream bldg., 18, Dosan-daero 12-gil, Gangnam-gu, Seoul, Republic of Korea

+82 2 3446 1886

Project RequestCompany BriefHiringInstagramBehanceBrunch

Boundary

AI Strategy

BX / UX IntelligenceAI-Driven Creative & Content EngineeringContents Dev.AX Service Modeling

Consult

BX / UX StrategyService ModelingResearch & ReportContents Dev.

BX

Brand StrategyBi/Vi DesignAds / Digital FilmPromotion & CampaignCreative Direction

UX / UI

Web & Mobile AppUX ArchitectUI / GUI DesignDigital Platform

Maintenance

Website & PlatformSocial MediaSystem ManagingContents Creation

Clients

0+

Global & Domestic Brands

Awards

0+

83 International · 22 Domestic

Team

0

9 Specialist Groups

Our Path

  • ICT Awards

    - Hanwha Power Systems Official Renewal / Enterprise / Platinum Prize

    - Hancom Official Renewal / IT Solutions / Gold Prize

    Selected as Excellent SME by the Ministry of SMEs and Startups

Insight

What we write.

How cream works, our perspectives on AI, thoughts on design and technology.

You shine and rise
We become the background

Every story begins under the same sky

— FAQ

Frequently Asked

What is cream 4.0?
The stage where The creamunion evolves from a digital creative agency into an AI Native organization. cream 1.0–3.0 was the digital creative era (2004–2025); cream 4.0 is when the organization itself operates fused with AI.
What does AI Creative mean here?
Not using AI merely as a tool — combining AI with the organization's operating system, production methods, and customer experience to build brands and digital products. The creamunion unifies BX, UX, content, and operations on top of AX systems.
What is AX Lab?
The creamunion's research group that turns AI transformation into operable systems. Six domains (Generative AI, Agentic AI, Edge AI, Spatial AI, AI Systems, Frontier Computing), four R&D axes, and one multimodal AI research group (AI Directors) build scenarios together.
When was The creamunion founded?
Founded in 2004 as a digital creative agency. With 142+ clients, 105+ awards, and 154 people across 8 specialist groups, the company is now evolving into cream 4.0.