AI Commerce · Content Studio
Sellery
Describe the product once, tailor the content per channel.
Connects product knowledge with brand rules to produce imagery, detail pages and social posts — less repetition, output shaped for each channel.
cream 4.0, CREAM × AI UNION · The digital creative of The creamunion evolves into an AI Native organization
① DESIGN
We redesign experience.
We rethink every touchpoint of brand, service, content, and operations for the AI era.
Where ideas grow as naturally as leaves in spring.
Who We Are
Since 2004, cream has been the creative partner designing the digital experiences where brands and users meet.
Websites, platforms, campaigns, content, operations. Now we connect the CREAM ORCHESTRATION SYSTEM on top of that experience.
More About Us →01
Brand Experience
We design brand experience.
02
UX/UI
We structure the digital experiences users meet.
03
Campaign
We craft brand moments people remember.
04
Content
We extend brand messages across every channel.
05
Operation
We keep digital channels running and evolving.
06
AI Transformation
We connect AI into work and production flow.
Since 2004
Heritage & Trust
142+
CLIENTS
105+
AWARDS · 83 intl / 22 domestic
AI Native
Workflow
Workflow
The shift, now
Works
We prove it through
the work we've made.
Featured Works
AX Lab · Products & Solutions
Services we plan, build and run ourselves
From content production to conversation, consultation and search/AI analysis — meet the products cream designed and shipped.
Interactive Story · AI Dialogue
LANE
In that scene, what would you say?
Links character profiles, scenes and per-character memory. Step into a story you used to only watch.
AI Fortune Commerce
Unmyeong Sanghoe
It does not declare your fate — it surfaces the question you need now.
Connects Manseryeok analysis, Feng Shui and Zi Wei Dou Shu readings with AI characters as a consultation experience.
Sales Content · Banner Automation
SK magic
Pick a product and it becomes the banner for the next consultation.
From product pick to copy and style, review and download — the field MC's repetitive promo work as one flow.
Search & AI Visibility · SEO / AEO / GEO
SAG
When a customer asks an AI, is your brand in the answer?
Analyses search and AI visibility and turns the competitive gap into actionable work — diagnosis, guidance, full report.
Commerce Creative · Brand-guided Studio
Bannerly
Even in repetitive banner work, the brand standard stays consistent.
From product browsing to guide-driven layout, variant comparison and editing — commerce content inside brand rules.
Taste Graph · Local Discovery App
LOLO
Ratings are someone else's score; the ranking is your taste.
Compare places two at a time to build your own ranking. No ads or sponsorship — just records from people whose taste is close to yours.
01 / 07
COS · CREAM ORCHESTRATION SYSTEM
We orchestrate AI.
AI is no longer one thing. There's an AI that writes, one that creates, one that analyzes, with people and data scattered across them. Orchestration weaves these scattered AIs and people into one flow. Like a conductor bringing scattered players into a single piece of music, it lets work move from one step to the next on its own.
Using AI as a tool
Each time, separately
- 01You ask one AI and get an answer.
- 02A person stitches the results together every time.
- 03Results vary from one time to the next.
Orchestrating AI
One flow, continuously
- 01Many AIs connect into a single flow.
- 02People design and conduct the flow.
- 03Results stay consistent, and get faster over time.
cream's COS
An orchestra conducted by craft
- 01Twenty years of brand, UX, and content craft are built into how it decides.
- 02AI handles speed and scale; people hold the taste and the final call.
- 03Proven on real client work, it compounds cream's own craft with every project.
SINCE 200470+ AGENTS7,700+ KNOWLEDGEPROVEN ON CLIENT WORK
Model performance is leveling off fast. The real difference comes down to how you weave many AIs into one working whole. COS isn't about adding one more AI tool on top of existing work. It evolves the entire way of working into a flow where AI sits at the center.
Explore COS →COS Projects
New projects, made with COS and FlowOS.
Through COS, cream plans, builds, validates, and brings new in-house services to market.
IN DEVELOPMENT
CREAM NAVI VISION
AI Service · Virtual Human · Spatial AI
Spatial navigation on AI glasses. A coral AR POV and voice guidance that understand “nearby” in human language.
CONCEPT
Cream WIKI
Enterprise · Knowledge
An internal knowledge OS that accumulates execution results as searchable assets.
CONCEPT
Cream CLI
Creative Tool · Development
A pro dev tool that elevates production, review, and deployment through multi-agent flow.
The thoughts and news of cream, on record.
Digital experience, AI transformation, brand, campaign, culture, what we see, make, and experiment with.
SK매직 2027년 IMC 연간 캠페인을 성공적으로 수주했습니다. 브랜드 전략 수립부터 TVC, OOH, 소셜을 비롯한 온·오프라인 통합 IMC 캠페인 전반을 운영하며 다양한 고객 접점에서 SK매직만의 차별화된 브랜드 가치를 전달하고 구독 매출 성장을 견인할 예정입니다. 이번 프로젝트를 통해 크림만의 차별화된 크리에이티브와 통합 마케팅 역량을 한층 더 강화해 나가겠습니다. PT 준비와 제안…
Read more →"이거 너무 AI 같아요." 시안을 띄운 회의에서, 팀장이 화면을 3초쯤 보더니 그렇게 말했다. 시안을 올린 후배의 표정이 묘하게 굳었다. 그럴 만도 했다. 그 시안은 후배가 밤을 새워 직접 손으로 잡은 것이었으니까. AI가 만든 게 아니었다. 그런데 "너무 AI 같다"는 한마디 앞에서, 후배는 자기가 만든 것을 변호할 언어를 끝내 찾지 못했다. 돌아오는 길에 생각했다. 대체 "AI 같다"는…
Read more →당신의 옆 자리에 AI가 앉아있다면 지난 몇 년간 우리는 'AI 도입'이라는 목표에 열중했습니다. 챗봇을 넣어보고, 이미지 생성 도구를 써보고, 텍스트 자동화를 시도해 봤습니다. 그런데 결과는 어땠을까요. 대부분의 기업들이 AI를 '따로 답하는 도구'로만 취급했기 때문입니다. 필요할 때마다 AI에게 물어보고, 답을 받아서 다시 손으로 다듬고, 또 다른 단계로 넘어가는 식. 이것은 AI를 조직…
Read more →실무를 오래 다루다 보면 알게 된다. 프로젝트는 기획서에서 시작되지 않는다. 기획서는 출발점이라기보다, 이미 출발한 것들을 문서의 형태로 붙잡아두려는 시도에 가깝다. 실제 프로젝트는 그보다 앞선 곳에서 움직인다. 회의 중 나온 하나의 아이디어 대표의 방향성 실무자의 기능 요청 경쟁 서비스의 장면 사용자의 불만 개발팀의 우려 운영팀의 걱정 브랜드에 대한 막연한 기대 대부분의 프로젝트는 이렇게…
Read more →오래전부터 아버지는 목욕탕에 가기 전에 이미 한 번 씻고 가신다. 머리를 감고, 몸을 정리하고, 발끝까지 꼼꼼히 씻은 뒤 집을 나선다. 처음에는 이해되지 않았다. 씻으러 가는 곳에 왜 먼저 씻고 가는가. 비효율처럼 보였다. 아버지는 길게 설명하지 않았다. “거긴 다 같이 쓰는 데잖어.” 그 말은 위생에 대한 설명이 아니었다. 공동 공간에 들어가는 태도에 대한 기준이었다. 목욕탕은 더 깨끗해지…
Read more →Planning something new?
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Brand, service, campaign, operations, AI transformation. We design the digital experience you need now.
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