COS · CREAM ORCHESTRATION SYSTEM

Weorchestrate AI.

AI is no longer one thing. COS is cream's AI orchestration system that conducts scattered AIs and people into a single flow.

Overview · What We Do

Not adding AI,
but redesigning the flow of work.

We design brands, build services, produce content, and improve operations, connecting AI across all of it. cream has built this experience since 2004, and now connects the CREAM ORCHESTRATION SYSTEM on top. AI handles speed and scale; people hold the taste and the final call.

Brand Experience

We design brand experience.

UX/UI

We structure the digital experiences users meet.

Campaign

We craft brand moments people remember.

Content

We extend brand messages across every channel.

Operation

We keep digital channels running and evolving.

AI Transformation

We connect AI into work and production flow.

System · How COS Works

From request to reuse, in one flow.

We make the whole flow decide faster, produce sharper, and carry into the next task.

REQUEST

Request

We shape a need into something ready to run.

APPROVE

Approve

Preview the result and decide, all on one screen.

PRODUCE

Produce

Planning, design, development, and content, made in one flow.

REUSE

Reuse

Results and decisions become knowledge, the next task's starting point.

Ecosystem · 4 Layers
01
CREAM OS
DECISION

Connects decision-making and production.

02
Cream WIKI
KNOWLEDGE · 7,732+

Accumulates execution results as knowledge assets.

03
Cream CLI
DEVELOPMENT

Elevates professional development and review flow.

04
CreamVision
FUTURE R&D

Researches the next user experience on VLM, SLM, virtual humans, and Spatial AI.

Business Value

The more you work, the faster and smarter it gets.

SPEED
Decision speed

Less debate, clearer action.

KNOWLEDGE
No knowledge loss

Cuts the cost of turnover and repeated explanation.

QUALITY
Standardized dev quality

Evidence and review, always on.

FUTURE
Future market options

VLM/SLM, virtual humans, Spatial AI.

COS Projects

New projects, made with COS.

Through COS, cream plans, builds, validates, and brings new in-house services to market.

Labs · Future R&D

We research depth, ahead of time.

From AI Systems and Generative AI to Edge AI, Spatial Intelligence, XR, Frontier Computing, and Semantic Compression — seven specialist domains researched at COS Labs.

01

AI Systems

Agentic AI · Multi-Agent
AI that decides and collaborates on its own
Like · An employee who finds the next task without being asked

AI decides its next move without explicit instruction, collaborates with other agents to complete goals, and turns operations themselves into something automated.

AUTONOMYDecides the next task on its own
COLLABORATIONMultiple agents split the roles
ORCHESTRATIONOrchestrates the whole flow to done
02

Generative AI

Vision Models · VQGAN / SCQ
AI that creates and transforms images and video
Like · A designer who makes photos without a camera

Generate and transform images, video, and design drafts from a single line of text, producing content instantly without a camera or illustrator.

TEXT-TO-IMAGETurns a line of text into a scene
VARIATIONCompares dozens of versions at once
NO CAMERAProduces with no shoot or casting
03

Edge AI

On-Device · Real-Time
AI that runs inside the device
Like · A translator that works even offline

Models run inside the device even without internet, returning instant responses while keeping data on-device, preserving privacy by design.

ON-DEVICERuns inference on the device itself
OFFLINEWorks even without a connection
PRIVACYData never leaves the device
04

Spatial Intelligence

GNSS · Geocoding
AI that understands location and space
Like · A computer that truly understands 'nearby'

Teaching computers human spatial language like 'nearby' or 'a 5-minute walk' instead of raw lat/lng, the foundation of precise location-based services.

SPATIAL LANGUAGEUnderstands 'nearby' like a person
PRECISIONHandles position to the meter
CONTEXTFactors in time and mode of travel
05

Extended Reality (XR)

AR HUD · Smart-Glass
Displays that overlay information onto reality
Like · Navigation floating on the windshield

Information appears on the windshield, on glasses, on space itself, opening the era of interfaces that no longer sit in your hand.

HANDS-FREEAn interface you never hold
OVERLAYLayers information onto reality
EYES-UPCheck it with your eyes up
06

Frontier Computing

Quantum · Next-Gen Platforms
Next-gen computing for problems classical machines can't solve
Like · A year of computation done in a day

Quantum computing turns year-long drug or material simulations into a day's work, securing the next generation of computational infrastructure early.

SCALESweeps vast possibility spaces
SPEEDCuts year-scale computation down
FRONTIERClaims next-gen infrastructure early
07

Semantic Compression

Embedding · MRL / VQ / PQ
The ‘meaning’ AI understands — kept intact, made 8× lighter
Like · A vacuum pack that shrinks the volume, not the contents

What AI understands from a sentence or image (an embedding) is heavy data — hundreds of numbers. We compress that meaning to 1/8 its size while keeping it nearly intact, making search and recommendation faster and cheaper.

MEANING KEPTKeeps the core meaning intact
1/8 SIZEMakes memory 8× lighter
2× FASTERLifts search & recommendation speed
768D
Source embedding
Extract core meaningMRL · VQ · PQ · SAE · KD
96D
Meaning-preserving compression
1/8Less memory
Faster search
AX LAB · The people behind COS

The people who move COS.

AI orchestration is ultimately designed by people. cream's AX Lab evolves COS.

Danggeun — AI Director
Danggeun
정재용 · AI Director
Ray — AI Director
Ray
김양미 · AI Director
Michelle — AI Producer
Michelle
나혜연 · AI Producer
Siho — AI Producer
Siho
조태원 · AI Producer
Shine — AI Engineer
Shine
선중석 · AI Engineer
Eden — AI Producer
Eden
이정훈 · AI Producer

When the tech combines, new possibilities emerge.

When COS domains combine, this is what becomes possible.

Autonomous Driving

Edge AI · 공간 인텔리전스 · AI Systems

Judges in real time on-device, understands location precisely, and collaborates on its own.

Metaverse Content

Generative AI · XR · Edge AI

Generates scenes, overlays them onto reality, and responds instantly on-device.

Smart City

공간 인텔리전스 · AI Systems · Frontier

Runs city-scale data autonomously on next-gen infrastructure.

AI Assistant

AI Systems · Generative AI · Edge AI

Decides on its own, creates content, and replies instantly on-device.

We research the next experience, ahead of time.

R&D projects currently underway.

Multimodal Storyverse Platform

A creation engine that weaves text, image, video, and voice into one story.

Conversational AI Media Production

A pipeline where you direct in conversation and video and content come out.

Ontology-based AI Operations

Structuring how knowledge relates so AI can judge more accurately.

City Data Platform x Edge AI

Gathering city data and using it in real time at the device edge.

Strategic Partnership

Define, validate, and scale, together.

JOINT DEFINITION
Joint problem definition

We define the real problem together with our clients.

REAL-WORLD
Rapid real-world validation

We validate it working in real environments.

MASS PRODUCTION
Reuse & scale

We turn proven results into reusable assets at scale.

Start with COS

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