cream
← CRAX
01 · R&D · CRAX

Multimodal Story-verse Creation Platform

Creation as a verifiable collaboration structure, not a single generation.

Story planning, world-building, character relationships, scene composition, and image/video/voice prompts — connected into a single creative operating system.

On top of The creamunion's BX, UX, and content production capability, we combine multi-agent orchestration to structure how an idea expands into campaigns and service experiences.

— Technical Intent

Make creation a verifiable collaboration structure, not a single generation.

The core goal is keeping the story-world consistent. Each AI agent takes a role — planner, world-builder, character director, scene planner — and divides the work.

— Architecture · 6 layers

Architecture

  • 01 · Input

    Creative Brief Layer

    Structures brand goals, target personas, and campaign tone.

  • 02 · Memory

    Story Knowledge Graph

    Manages worlds, characters, and events as relational knowledge.

  • 03 · Agents

    Multi-Agent Orchestrator

    Role-specific agents share planning, generation, and review.

  • 04 · Generation

    Multimodal Asset Pipeline

    Converts text, image, video, and audio.

  • 05 · Control

    Continuity & Brand Guard

    Validates setting consistency and brand tone.

  • 06 · Output

    Publishing API

    Publishes story bibles and campaign copy.

— Flow · 5 steps

Operating flow

  1. Step 01

    Brief Normalization

    Decompose the brief into goals and users.

  2. Step 02

    Story Graph Build

    Build a story map linking characters, events, and places.

  3. Step 03

    Agent Collaboration

    Role-specific agents propose scenes and assets.

  4. Step 04

    Quality Gate

    Score continuity, expression stability, and brand fit.

  5. Step 05

    Experience Export

    Export storyboards, copy, and prompts to the production pipeline.

— Operating Principles

Technical points that build external trust

  • Creative Governance

    Review generation outputs through an approval flow.

  • Prompt Lineage

    Keep a versioned lineage of which brief produced which result.

  • Multimodal Consistency

    Text, image, and video share the same rules.

  • Service Prototype

    Provides a structure extensible from campaigns to XR experiences.

Other R&D

Back to CRAX →
← Back to CRAXNext · Conversational Multimodal AI for Media Production →